Saab story: Will it survive?
FORTUNE -- The Saab soap opera has taken more twists and turns than the fate of the heroine in a Stieg Larsson trilogy. Experienced executives have resigned, potential investors have gotten cold feet and backed out, suppliers have withheld parts, and employees have withheld their labor. The question is whether we are at the end of volume three, when Lisbeth Salander declares victory in her war of revenge -- or still buried back in volume one?
Following some 11th-hour financing maneuvers to free up parts to make cars and workers to assemble them, Saab has announced it would restart production at its plant of its 9-3 and 9-5 models in Trollhättan on August 9. The plant has been dark for two months because suppliers and workers weren't getting paid.
The final piece of the financial puzzle came when the Swedish government approved the sale and leaseback of a majority stake in the plant for $32 million dollars.
Sale and leaseback is a common-enough tactic for cash-strapped companies. A little more unusual is Saab's deal with its one of its Chinese partners, Pang Da, to buy another 1,930 cars worth $63 million and pay in advance. Delivery of the vehicles won't start until the third quarter.
"Our visit to Trollhättan has further strengthened our belief that we made the right decision in entering a partnership with Spyker and Saab Automobile," Pang Qinghua said in a statement. "This additional order is the result of my firm conviction that Saab has the right product program for the Chinese market and our large distribution network will be an important asset in unlocking the potential of the brand."
While production was stopped on Saab's two mainstream models in its ancestral Swedish home, it continued on a third model, the 9-4X, made at a plant in Mexico. That's because the 9-4X is built in a General Motors plant alongside the Cadillac SRX. Production started in May, and the first one was sold last weekend to a customer in Cleveland.
Whether Saab can emerge from its financial and operational chaos and become a functioning auto company again remains an open question. Buying a new car in Saab's price neighborhood is like investing in the company that made it. Saab's brush with liquidation has likely scared off the more cautious among its potential owners.
Longer term, there remains the very pressing issue of how a company as small as Saab can survive with an uneven product line, high-cost manufacturing base, a second- (or third-) tier brand, and scant technical resources.
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That's because the 9-4X is built in a General Motors plant alongside the Cadillac SRX. Production started in May, and the first one was sold last weekend to a customer in Cleveland. Whether Saab can emerge from its financial and operational chaos and
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